iGaming PR agency for casino, sportsbook and betting operators: trade media relations (SBC, SiGMA, iGB), awards submissions, founder thought leadership, data-led PR and crisis communications across LATAM, Europe and MENA.
PR & Communications
Buyers, partners and regulators decide what they think about your brand long before they talk to sales. We earn you the trade-press coverage, awards and founder authority that make iGaming operators look like the safe choice — in regulated markets across LATAM, Europe and MENA.
SBC · SiGMA · iGB
Trade press we place stories in
LATAM + MENA
Market-entry angles editors want
B.Content
In-house content + PR production arm
Compliance-first
Regulator-aware messaging by default
Plan my PR campaign
From trade-press placements to crisis playbooks — built for regulated brands.
Earned coverage in the outlets operators actually read — SBC News, SiGMA, iGaming Business, Gambling Insider and AffPapa — through real story angles, not spray-and-pray press blasts.
We write and manage entries for SiGMA, EGR, IGA and the affiliate/operator rankings buyers check — turning your results into third-party credibility you can put on the site.
Ghostwritten op-eds, expert quotes and conference talking points that position your leadership as the cited voice on regulated-market growth, CRM and acquisition.
We turn proprietary numbers — like our LATAM CAC/FTD benchmarks — into linkable, quotable studies that journalists and AI engines cite by name, earning authority links money can't buy.
Regulated brands live under scrutiny. We prepare holding statements, regulator-aware messaging and response playbooks so a licence, payment or compliance story doesn't run away from you.
Coordinated announcements around market entries, funding, partnerships and your presence at ICE, SBC and SiGMA — timed to maximise pickup and on-stand pipeline.
Earned media is a system, not a single press release.
1
We mine your data, roadmap and market entries for the few stories editors will actually run.
2
Target outlets, journalists, awards and conferences matched to your markets and goals.
3
Press materials, op-eds, data studies and pitches — produced with B.Content, placed by relationship.
4
Coverage repurposed across LinkedIn and the site; tracked by share of voice, links and inbound.
Trade-press authority, awards and a founder voice the market trusts — with messaging a regulator can read.
Start a PR engagement
We earn credibility you can't buy with ads: placements in trade media (SBC News, SiGMA, iGaming Business, Gambling Insider), award and ranking submissions, ghostwritten founder thought leadership, data-led studies that journalists cite, and reputation/crisis communications — all written with per-market gambling-ad rules in mind.
We focus on the outlets iGaming buyers and regulators actually read — SBC News, SiGMA, iGaming Business, Gambling Insider and affiliate-world media like AffPapa and Affiverse — earning coverage through genuine story angles such as market entries, funding, data and conference activity, not paid-only placements.
Yes. We prepare holding statements, regulator-aware messaging and response playbooks in advance, and manage the press relationship when a licence, payments or compliance story breaks, so the narrative stays controlled rather than reactive.
We run scoped pilots that prove channel economics before retainer engagements.