Esports influencer marketing services for betting and gaming brands: creator campaigns, team sponsorships and activations across LATAM, EU & MENA.
Esports Marketing
Basher was born in esports before it became an iGaming agency. We connect sportsbooks and gaming brands with esports audiences through sponsorships, streamers and activations that respect the scene — and the regulator.
2020
Born in esports — Basher started as an esports agency
LATAM
Deepest network: Peru, Brazil, Mexico, Argentina
Dota/CS/LoL
Titles where we know the scene first-hand
B2B + B2C
Operators, platforms and endemic brands
Plan my esports campaign
From sponsorship valuation to community-safe betting activations.
Sponsorship strategy, valuation and negotiation with esports teams, leagues and tournaments — built for betting brands that need compliant exposure.
Curated rosters of streamers and esports creators in LATAM and Europe, with vetting for audience quality, brand safety and gambling-ad compliance.
Odds-boost drops, watch parties, prediction games and co-streams that convert esports audiences into sportsbook signups without burning the community.
Native creative that speaks gamer: highlight edits, memes, team docs-style content — produced by people who actually watch the games.
Discord, X and TikTok community operations around your esports presence, from moderation playbooks to always-on content calendars.
Age-gating, responsible-gambling messaging and per-market ad rules baked into every activation — esports audiences skew young and regulators watch.
Esports audiences punish brands that fake it. We don't let you.
1
Which titles, teams and creators actually reach your target market.
2
Per-market gambling-ad rules, age-gating and RG messaging set first.
3
Sponsorship assets, streamer briefs and betting hooks built natively.
4
Signups and FTDs attributed per activation; double down on what converts.
Reach them through the teams and creators they trust — with campaigns a regulator can read.
Start an esports engagement
It depends on the market and the audience profile. We structure sponsorships and activations with per-jurisdiction gambling-ad rules, age-gating and responsible-gambling messaging built in from the start, so legal review happens at design time rather than after the campaign is live.
LATAM is our deepest network — Peru, Brazil, Mexico and Argentina — across Dota 2, CS and League of Legends scenes, plus working relationships with teams, tournament organizers and streamer rosters in regulated European markets.
Every activation gets its own tracked funnel: promo codes, UTM-tagged links and landing pages per streamer or sponsorship asset, attributed to registrations and FTDs. We renew what converts and kill what only delivers impressions.
We run scoped pilots that prove channel economics before retainer engagements.