Managed CRM solutions for iGaming operators. Customer lifecycle management, retention strategies, and automated engagement workflows.
Frequently asked questions
What does Basher Agency’s managed CRM service include?
Lifecycle mapping, segmentation, journey design, automation in the operator’s CRM (Optimove, Solitics, Smartico, Customer.io, etc.), creative production, A/B testing, and weekly performance optimisation.
Which CRM platforms does Basher Agency work with?
Optimove, Solitics, Smartico, Symplify, Fast Track, Customer.io, Iterable, Braze, and operator-built systems via API. We also help select and implement a platform if the operator does not yet have one.
How does managed CRM improve player LTV for casinos and sportsbooks?
By segmenting players by behaviour and value, triggering timely reactivation, personalising bonus and content delivery, and reducing churn at the high-risk inactivity windows specific to each segment.
