Basher Agency is a boutique iGaming, casino, sportsbook, esports and entertainment marketing agency. We work with licensed operators across regulated Europe, LATAM, US states and Tier-1 markets on player acquisition, managed CRM, media buying, sponsorships, content production and business consulting.
We are not a network. We are not an affiliate aggregator. We are not a generalist agency with a gaming side-practice. Operators hire us when they want senior strategists embedded in their growth motion, with shared accountability for FTD volume, LTV-to-CPA ratios, and the metrics that determine whether the operator's cohorts return enterprise value.
Who we are
Basher Agency was founded in 2020 and is led by Andrés Villagómez Chiang (CEO & Co-Founder) and Alonso Torres (Co-Founder). The team is made up of operator-side iGaming marketing seniors — people who have run player acquisition, managed CRM, media buying and sponsorships for licensed casino and sportsbook brands — working across LATAM, regulated Europe and MENA. Founded and registered in Lima, Peru, Basher operates hub-and-remote so senior strategists embed directly in each operator's growth motion.
What we do
Eight service lines, each available standalone or as part of an integrated retainer:
- Traffic generation — paid social, SEM, SEO, programmatic, native. Player acquisition for casino, sportsbook, esports, and DFS operators with compliance-aware execution per regulated market.
- Managed CRM — strategy, journey design, content production, A/B testing, and performance optimization on the operator's CRM platform (Optimove, Smartico, Solitics, Customer.io, Braze, Iterable, custom).
- Media buying — Google, Meta, TikTok, programmatic (DV360, StackAdapt), native (Taboola, Outbrain). Country-segmented pre-clearance and gambling permission management.
- Sponsorships — esports team and tournament partnerships, iGaming and sports event sponsorships, influencer and creator deals. Pre-deal ROI modeling, on-event activation, post-event measurement.
- Social media — Instagram, TikTok, X, YouTube, LinkedIn, Discord, Telegram, Threads. Operator-facing and player-facing strategy.
- Content production — video, photography, brand films, event coverage, podcasts, motion graphics. B.Content is Basher's content production arm.
- Analytics — GA4, Looker Studio, BigQuery, Mixpanel, Amplitude, custom BI. Operator-data unification and acquisition-to-LTV attribution.
- Business consulting — market entry, GTM planning, licensing roadmap, pricing and bonus structure review, partnership and affiliate strategy.
Where we work
Multi-market footprint. The markets where Basher actively operates in 2026:
- Tier-1 Europe: United Kingdom, Spain, Germany, Malta, broader regulated Europe
- LATAM: Brazil, Mexico, Colombia, Peru, Argentina, broader LATAM
- United States: USA national, New Jersey, Michigan, and other state-licensed markets
- Canada: Ontario + provincial sports betting markets
- Tier-1 broader: Tier-1 frameworks covering Australia, New Zealand, and other mature regulated jurisdictions
How we engage
Three engagement models:
Retained partner (most common). Monthly retainer with senior strategists embedded in the operator's stack. Scope includes one or multiple service lines, with shared KPIs and weekly delivery cadence. Typical engagements run 6–24 months.
Sprint scoping. 6–12 week scoped project against a specific outcome (market entry diagnostic, CRM audit, LTV-to-CPA framework build-out, Meta architecture restructure). Transitions to retained partnership if the operator continues.
Strategic advisory. Senior-only advisory motion for operators who have internal execution capacity but want external strategic counsel. Quarterly cadence, lower retainer.
Awards and recognition
Basher's work has been recognised across the industry's main award programmes:
- AffPapa Agency of the Year 2025
- SiGMA EURO-MED Best Marketing Solution Provider 2025
- EGR Awards 2025 — Marketing Campaigns
- SiGMA Top 50 Affiliates Worldwide
What we don't do
- We do not run unlicensed iGaming operations or work with operators serving regulated markets without local licenses.
- We do not buy backlinks, run PBNs, or use any black-hat SEO tactics that risk operator brand penalties.
- We do not run our own affiliate network. We help operators manage relationships with affiliate networks where commercially relevant.
- We do not provide legal or compliance advisory. We work alongside operator-side legal teams and external gaming counsel.
- We do not pitch "all-in-one" platforms. We integrate with operator stacks and recommend best-fit tools.
Our resources and publications
We publish operator-grade resources that reflect what we run for clients:
- Pillar guides — long-form playbooks (player acquisition, managed CRM, retention, Meta and Google compliance, LTV optimization, market entry).
- Glossary — 80+ iGaming marketing and operations terms with definitions, formulas, and 2026 benchmarks.
- Markets — market-by-market briefings on regulation, competitive landscape, and acquisition economics.
- Articles — shorter pieces on tactical operator topics.
How we measure ourselves
The metrics that determine whether a Basher engagement is working:
- FTD volume vs. plan, by channel
- CPA vs. CPA cap, derived from LTV-to-CPA ratio targets
- Month-6 and Month-12 NGR-LTV per FTD, by cohort
- Day-30 retention rate, by cohort
- Second-deposit conversion inside 7 days, by cohort
- Channel contribution to MQL / SQL pipeline, for B2B engagements
- Brand search trend, for brand-building engagements
- AI-platform citation count, for emerging AI-search visibility
We report monthly to operator stakeholders with PDF + Looker Studio dashboard, plus quarterly business reviews (QBR) with strategic recalibration.
How to start a conversation
Operators planning a market entry, scaling existing acquisition, restructuring CRM, evaluating sponsorship deals, or auditing current marketing spend can reach us via the contact page. We respond to qualified operator inbound within 24 hours.
Related reading
- iGaming Player Acquisition Playbook 2026
- Managed CRM Execution Playbook for iGaming
- Casino LTV Optimization Framework
- iGaming Meta Ads Compliance 2026
- Google Ads Gambling Pre-clearance Guide 2026
FAQs
What kind of operators does Basher Agency work with?
Licensed iGaming, casino, sportsbook, esports, DFS and entertainment operators. Our engagements span Tier-1 European licensed operators, LATAM regulated operators (Brazil SPA, Mexico, Colombia, Peru, Argentina), US state-licensed operators (NJ, MI, PA, NY, MA, AZ, CO and others), and Malta-licensed .com operators serving regulated and grey markets.
Does Basher Agency have a minimum engagement size?
Retainers typically start in the USD 8,000–15,000/month range for single-service engagements and scale to USD 35,000–80,000/month for multi-service integrated motions. Sprint-scoped projects vary by scope.
How quickly can Basher start an engagement?
Most engagements kick off 2–4 weeks after contract execution. The first 30 days are typically diagnostic (audit, gap analysis, plan), with active delivery from day 30 onward.
Is Basher a media-buying agency or a CRM agency or both?
Both, plus more. We are a full-service iGaming marketing partner. Operators can engage us for a single service or for an integrated motion across acquisition, CRM, brand, and sponsorships.
Where is Basher headquartered?
Basher was founded in 2020 and is registered in Lima, Peru, and operates hub-and-remote with active presence across LATAM, regulated Europe and MENA. Day-to-day delivery is embedded and remote depending on the engagement.
Does Basher work with B2B iGaming companies in addition to operators?
Yes. Our B2B engagements include platform providers, payment vendors, KYC platforms, CRM platforms, aggregators, affiliate networks, and other agency partners — particularly out of Malta where the B2B layer is concentrated.