Meta Gambling Country Whitelist 2026: Where Casino, Sportsbook & Lottery Ads Are Approved (and What Documentation Each Requires)

Meta Gambling Country Whitelist 2026: Where Casino, Sportsbook & Lottery Ads Are Approved (and What Documentation Each Requires)Meta publishes a list of countries where it permits gambling, real-money games, and lottery advertising. The list updates regularly, the documentation req

Meta publishes a list of countries where it permits gambling, real-money games, and lottery advertising. The list updates regularly, the documentation required per country varies, and operators trying to "just check the list and launch" routinely waste 3–6 weeks bouncing between rejected applications. This is the working state of the Meta gambling country whitelist in Q1 2026, with the documentation each country actually requires.

The short version

Meta accepts gambling advertising with prior written authorization in approximately 60 jurisdictions worldwide. The list breaks into four practical tiers:

**Tier 1 — mature regulated markets** with fast certification timelines: UK, Italy, Spain, Germany (state-by-state), Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Malta, Portugal, Australia, New Zealand, Canada (Ontario plus province-by-province sports), Ireland, France (sports only).
**Tier 2 — LATAM and emerging regulated markets**: Mexico, Colombia, Peru, Argentina (province-level), Brazil (SPA-licensed only since 2024), Chile (in transition 2026).
**Tier 3 — US states**, each treated as a separate jurisdiction: NJ, PA, MI, NY, MA, AZ, CO, IN, IL, TN, VA, WV, CT, DE, RI plus 20+ more.
**Tier 4 — other certified jurisdictions**: Romania, Bulgaria, Greece, Hungary, Czech Republic, Slovakia, Cyprus, Japan (specific verticals), South Korea (specific lottery/toto).

Documentation required per market (Q1 2026)

United Kingdom (UKGC)

Current UKGC remote operating license (sportsbook, casino, or both as applicable)
License must list the operator's UK trading name and legal entity
Confirmation of GAMSTOP integration
Compliance with UK CAP Code advertising rules (operator-attested)

Typical certification timeline: 5–8 business days for clean applications.

Italy (ADM)

Current ADM remote concession (RCO) license
Concession number visible on landing page
Compliance with Decreto Dignità advertising restrictions (operator-attested)
Italian-language creative review supported by operator-side compliance

Typical certification timeline: 10–15 business days. Italy is one of the stricter Tier-1 reviews.

Spain (DGOJ)

Current DGOJ general license (apuestas, casino, póker, concursos) for the activities being advertised
License number and DGOJ logo visible on landing page
Compliance with Real Decreto 958/2020 advertising restrictions (operator-attested)
Spanish-language creative reviewed for celebrity prohibition, bonus-to-non-registered-user prohibition, and 01:00–05:00 broadcast timing (Meta enforces some elements even though it doesn't run linear TV)

Typical certification timeline: 10–18 business days.

Germany (state-by-state under GlüStV)

Current state-level license (Sportwetten, Online-Casino where applicable)
Each state-licensed activity requires separate certification or scope confirmation
Compliance with GlüStV deposit-limit, slot-stake, and advertising-timing rules (operator-attested)
German-language creative reviewed for compliance

Typical certification timeline: 12–20 business days. Germany state fragmentation makes this one of the longer Tier-1 paths.

Sweden (Spelinspektionen)

Current Spelinspektionen license for the activities advertised
Compliance with Spelinspektionen advertising and moderation rules (operator-attested)
Spelpaus integration confirmation

Typical certification timeline: 7–12 business days.

Denmark (Spillemyndigheden)

Current Spillemyndigheden license
ROFUS integration confirmation
Danish-language creative compliance

Typical certification timeline: 7–10 business days.

Mexico (SEGOB / DGJS or international)

Current SEGOB permit or accepted international license (varies by Meta review)
Operator entity documentation
Compliance with SEGOB advertising guidance (operator-attested)

Typical certification timeline: 8–14 business days. Mexico is in regulatory transition through 2026; documentation requirements have tightened.

Brazil (SPA, since 2024)

Current SPA license under Law 14.790/2023
License number and authorized brand (.bet.br domain) verified
CPF KYC integration confirmation
Compliance with SPA advertising restrictions (November 2024 set + Normative Instruction 8/2024)
Portuguese-language creative compliance

Typical certification timeline: 10–18 business days. Brazil's certification flow tightened materially after January 2025 enforcement wave.

Colombia (Coljuegos)

Current Coljuegos license
Operator entity documentation
Compliance with Coljuegos advertising guidance (operator-attested)

Typical certification timeline: 7–12 business days.

Peru (MINCETUR, under Ley 2024)

Current MINCETUR authorization under the 2024 regulated framework
Operator entity documentation
Compliance with MINCETUR advertising rules (operator-attested)

Typical certification timeline: 8–14 business days. Newer market, framework still bedding in.

US states (each separately)

Current state-level license for the state being advertised
Compliance with state-specific advertising rules (RG messaging in state-required format, helpline display, NCAA partnership restrictions where applicable)
Compliance with state-level responsible gambling code (state-required attestation)
Restrictions on celebrity endorsement vary by state

Typical certification timeline per state: 7–15 business days. Operators serving multiple states submit and renew certification per state.

Australia and New Zealand

Australia: current state or federal license per activity advertised, plus compliance with Interactive Gambling Act framework
New Zealand: TAB NZ or licensed framework, with restrictions on advertising spend during certain hours

Typical certification timeline: 7–12 business days.

Canada (Ontario + provinces)

Ontario: current AGCO registration under iGO framework
Other provinces: provincial lottery corporation framework + sports betting per province
Compliance with AGCO Registrar's Standards on advertising (operator-attested)

Typical certification timeline: 7–12 business days.

Where Meta currently does not run gambling ads

China, Singapore, Indonesia, Malaysia, Thailand, Vietnam, Pakistan, Saudi Arabia, most MENA, large parts of sub-Saharan Africa. Operators in these markets cannot run Meta gambling ads regardless of jurisdiction-specific license status.

Grey markets (parts of Asia ex-restricted, parts of LATAM not yet regulated, .com plays) may permit MGA-licensed advertising on a case-by-case basis. Meta's approval here is conservative and varies by review cycle.

What gets rejected at the documentation stage

Three patterns Basher sees in operator application audits:

**Entity name mismatch.** The Meta Ads account billing name does not match the legal entity on the license. Meta rejects until entities align.

**Expired license.** The license attached to the application has expired or is within 30 days of expiry. Some markets allow conditional approval pending renewal; most do not.

**Insufficient ownership documentation.** New applicants or operators with prior account history may be asked for UBO disclosure or related-entity mapping. Operators submitting without preparing this delay by 2–3 weeks.

How Basher manages multi-country Meta certification

We run gambling permission applications as a structured pre-launch workstream: documentation assembly, application submission, response cycle management, and BM-architecture review. For operators expanding into multiple regulated markets, the certification motion is its own deliverable separate from creative or media planning. [Contact Basher](/contact/) for operators planning multi-country Meta launches.